How Fairtrade Products Could Benefit Your Business.

Fairtrade was launched in 1994.  It is a credible, independent consumer guarantee for products that help producers in developing countries get a better deal.

The Fairtrade mark appears on a range of products including tea, cocoa, fresh fruit, juice, honey, wine, dried fruits, nuts, sugar and non-food products such as flowers, sports balls and cotton.  The Fairtrade mark can also be found on composite products such as hot chocolate drinks, snack bars, cakes and biscuits.

There is a strong ethical and business case for businesses to use and serve Fairtrade products.  Research has shown that:

• 57% of adults can identify the independent Fairtrade consumer label.
• 53% of respondents correctly associated the symbol with a better deal for producers in developing countries.
• 63% of adults agreed that buying Fairtrade products is the most manageable and effective way of helping tackle poverty.

You can find out more by going to http://www.fairtrade.org.uk/business_services/default.aspx