How Fairtrade Products Could Benefit Your Business.
Fairtrade was launched in 1994. It is a
credible, independent consumer guarantee for products that help
producers in developing countries get a better deal.
The Fairtrade mark appears on a range of products including tea,
cocoa, fresh fruit, juice, honey, wine, dried fruits, nuts, sugar
and non-food products such as flowers, sports balls and
cotton. The Fairtrade mark can also be found on composite
products such as hot chocolate drinks, snack bars, cakes and
biscuits.
There is a strong ethical and business case for businesses
to use and serve Fairtrade products. Research has shown
that:
- 57% of adults can identify the independent Fairtrade consumer
label.
- 53% of respondents correctly associated the symbol with a
better deal for producers in developing countries.
- 63% of adults agreed that buying Fairtrade products is the most
manageable and effective way of helping tackle poverty.
You can find out more by going to fairtrade.org.uk/business_services/