Pirelli Rally returns to its Carlisle roots
City Centre to host major sporting event
(Date of issue: Monday, 20 February 2012)
Carlisle is set for a boost to the local economy when it
welcomes back the Pirelli International Rally this April.
The Pirelli International Rally is about to celebrate a
memorable anniversary with the 2012 event marking 21 years of
Pirelli's title sponsorship, a unique partnership in the motorsport
world and one which has helped the Carlisle based event cement its
position as one of the country's leading headline rally events and
a permanent fixture in the MSA British Rally Championship.
As part of the prestigious Pirelli event, international and
national crews will begin leaving a ramp outside the Old Town on
Friday (27 April) evening from a specially constructed start in the
city centre pedestrianised area. Spectators will be able to witness
first hand the cars as they travel around the city centre
streets.
The Pirelli Historic Rally will kick off the action at 4pm and
will be followed by the start of the Pirelli International Rally at
around 7pm.
Leader of Carlisle City Council, Cllr Mike Mitchelson, said:
"Carlisle City Council has a long and celebrated link with the
rally dating back more than twenty years. To be able to welcome it
back to the city is great news for the local economy and local
residents. When the city has previously staged the event the rally
has reaped great rewards for tourism providers and attracted
thousands of spectators.”
Carlisle City Council and have teamed up with Cumberland
Sporting Car Club for the Carlisle stage of the event. More
information about the Pirelli International event is available on
www.pirelliinternationalrally.co.uk