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Published on Wednesday, July 6, 2016
Back in April we published an article around the data that council can collect from its website, and we have been looking at how we could improve the provision of data for our public website.
Like many organisations, we use Google Analytics to monitor our website performance. We already publish this data to service managers on a quarterly basis, but it is limited to that particular audience.
There are some really interesting examples out there of presenting of website statistics, GOV.UK use a very good Performance dashboard model, and whilst we can’t quite replicate this …..yet, it is something to aim for in terms of publishing service data.
For now we have chosen to use something simpler not to mention quicker and undoubtedly cheaper to get us moving in the right direction. We have used the Google Analytics Spreadsheet add-on to put together a new website statistics page.
This page currently shows some of our key website statistics, like the example below.
We’ve added what we think are some of the more popular metrics for looking at website performance, and over the coming months we will look to improve on this and share further data for our website performance. Is there any particular data you think would be useful on this page? Please let us know.
Categories: Customer Journey, Projects
Tags: Ben Renucci