Carlisle City Council is calling on Carlisle businesses to get involved in a £1.6million Discover England Fund* project by England Originals from England Historic Cities, to attract more international visitors to the city.
For the very first time Carlisle along with 14 of England’s top ranked historic cities and the City of London, have come together as England Original which this autumn launched five new, hassle-free, easy to book itineraries aimed primarily at US millennials.
The tours present heritage in an exciting new way, through story-telling and augmented reality, and can easily be complete in three-to-four-days. Carlisle is one of three cities featured in the Wall to Wall itinerary.
On Wednesday 5 December England Originals will host a Welcome Training Programme in Carlisle for business owners and front-line staff, providing an overview on the project and how businesses can benefit from being involved. The training is designed to help attendees become even more effective and informed ambassadors for Carlisle and England Originals, and attract more customers through positive recommendations and repeat bookings.
What can attendees can expect from the three-hour programme:
• Market insight on US millennials.
• Insight into international travellers’ expectations.
• Introduction to England Originals, including a demonstration of its new app.
• Details on how Carlisle is being promoted as part of England Originals and how your business can benefit.
• How to use social media to effectively promote your business and destination.
• A chance to network with local businesses and organisations.
England Originals will benefit tourism businesses located in and around the 16 English cities and this training will upskilling staff and develop their product knowledge.
The Welcome Training Programme will take place at Tullie House Museum between 9.30am to 1.30pm and a free set of online tools will be available for businesses and their staff post session. Tickets to the training cost £50 per person and include lunch. They can be booked at - http://bit.ly/EOWTWCarlisle
For general information about England’s Historic Cities visit www.heritagecities.com.
*England Originals from England’s Historic Cities is one of a number of projects to benefit from funding from the UK Government’s £40 million Discover England Fund. The Fund is administered by VisitEngland and involves a programme of activity to ensure that England stays competitive in the rapidly growing global tourism industry, by offering world-class English tourism products to the right customers at the right time. The Fund is a central government funded programme of activity, supported by match funding by partners in the public and private sectors.
About England’s Historic Cities
England’s Historic Cities is a partnership of destinations brought together by common product and interests. Its purpose is to exchange knowledge, find solutions to shared challenges, benchmark performance, raise the profile of England’s heritage product and facilitate joint activity, all with the intention of maximising the potential of the cities’ visitor economies. Its geographical footprint spans the length and breadth of England and membership comprises 13 of the country’s premiere heritage locations: Bath, Canterbury, Cambridge, Chester, Carlisle, Durham, Greenwich, Lancaster, Lincoln, Oxford, Salisbury, Stratford and York. They are joined in England Originals by the City of London, and emerging historic destinations, Truro and Worcester. Additional partners to England Originals are English Heritage, the Historic Houses Association and the National Trust, as well as long standing strategic partners to the consortium, UKinbound and London and Partners.
About the Discover England Fund
• In November 2015, the Government announced a £40 million Discover England Fund; an unprecedented opportunity for English tourism. The Fund aims to deliver world-class bookable tourism products joined up across geographies and/or themes; including integrated transport solutions to provide an end-to-end customer experience.
• The Fund supports the growth of one of England’s most successful export industries, inbound tourism. Tourism is an industry that delivers jobs and economic growth across the English regions – contributing some £106bn each year to the economy and supporting 2.6 million jobs.
• The Fund supported a number of pilot projects in year one (2016/17) that tested product development approaches. In years two and three, 2017-19, the fund will support:
o A number of large-scale collaborative projects to be delivered over the two-year period 2017-2019 that will create a step-change in bookable English tourism product for international consumers,
o A smaller funding pot for new one-year pilot projects (in year two), and
o Continuation funding for existing year one projects that demonstrated early learnings (in year two).
• VisitBritain/VisitEngland is the national tourism agency - a non-departmental public body funded by the Department for Culture, Media & Sport (DCMS). Working with a wide range of partners in both the UK and overseas, our mission is to grow the volume and value of inbound tourism across the nations and regions of Britain and to develop world-class English tourism product to support our growth aspirations. For further information and to access the latest in-depth market intelligence and statistics visit www.visitbritain.org or www.visitbritain.com and www.visitengland.com for consumer information.