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Grants and Funding


Asda Foundation - Bringing Communities Back Together

03 June 2021/Categories: Grants_and_Funding

Grants are available to local groups to reunite communities, celebrate togetherness and support groups as coronavirus restrictions are easing.

Fund Information

Funding body:
ASDA Foundation
Maximum value:
£ 1,000
Application deadline:


The ASDA Foundation, set up in 1988, supports a range of good causes around the UK, including support to charities, playgroups and football teams. Through its Transforming Communities and Improving Lives grants programme, the Foundation aims to support grassroots charitable organisations working at the heart of its stores' communities.

Registered charities, community groups, voluntary organisations and other not-for-profit organisations in the UK can apply for support with initiatives that will make a real long-term difference, benefiting the wider community.

In light of easing of coronavirus restrictions, the new scheme Bringing Communities Back Together aims to support local groups by providing two tranches of funding (Phase 1 and Phase 2), aimed at supporting a celebration event or enabling activities and services to get back on track after the disruption of the pandemic.

There are three funding streams available:

  • Celebration Event eg welcome back party, community celebration.
  • Getting Activities Back on Track eg gardening clubs, supporting groups and recreational activities, lunch clubs.
  • Combination (of the above) for those wanting to apply for both celebration event and getting activities back on track.

The current Phase 1 round supports activities between 1 July and 30 September 2021.

Objectives of Fund

Support is available to local groups to reunite communities and celebrate togetherness as coronavirus restrictions are eased.

Value Notes

Grants between £250 and £1,000 are available.

Funding includes the following allowances for a Celebration Event: up to £50 for decorations; a maximum of £12.50 for a meal per person; entertainment up to £125 per application.

Match Funding Restrictions

Match funding is not a specified requirement of the grant.

Who Can Apply

Applications are accepted from registered charities, not-for-profit companies, community interest companies and unincorporated clubs or associations in the UK. PTAs, school support groups (supporting extra-curricular activities) are eligible to apply.

To be eligible, applicants must be able to provide:

  • Clear rationale for how the grant money will be used.
  • A bank statement or deposit slip to confirm proof of payee name.
  • Provide an estimate of potential items or activities.
  • At least one of accepted document as per below:
    • Registered charities - charity number/constitution.
    • Registered companies - company number/memorandum and articles of association.
    • Community Interest Companies (CICs) - company number/constitution/memorandum and articles of association.
    • Unincorporated club or association - constitution/club rules.

Applicant organisations should:

  • Have a presence in the local community and / or work to benefit that geographical area.
  • Are local to an Asda store.
  • Have the aim of bringing people back together as social distancing guidelines have eased.
  • Ensure that everyone has an equal opportunity to be involved.
  • UK based.

Applicants must ensure that all H&S and government guidance and social distance requirements are met.

Organisations who cannot physically be back together but whose activities are still open and available to the community may also be included in the award.


Funding is not available for:

  • Individuals.
  • Government funded schools, nurseries and colleges.
  • Venue hire.
  • Utility bills.
  • Storage.
  • Salaries.
  • Promotional costs.
  • Coaching or one-off kit.
  • Training kit.
  • Alcohol.
  • Toys.
  • Raffle prizes.
  • Prizes or medals.
  • Excursions.
  • Transport costs.
  • Decoration and/or entertainment only costs.
  • Solo/individual sporting activities.
  • Publicity.

Eligible Expenditure

Projects are supported as follows:

Celebration Event

For groups and communities who have been separated by COVID-19 eg elderly lunch club, zoom facilities for those remaining apart. Support for cultural, religious, shared interest or reconnection activities is available. Eligible costs include:

  • Meals for the event.
  • Decorations.
  • Entertainment.

Getting Activities Back on Track

  • Sport or physical activity equipment.
  • Training or playing kit for teams.
  • Kit and equipment combined.
  • Art and craft materials.

Combination (Of Both)

Grants are available to enable groups and communities to celebrate being back together and also for replacement of some tools, equipment, etc. For example, a local art and craft club hosting an afternoon tea, kit and refreshments for a cricket team.


United Kingdom

How To Apply

The closing date for Phase 1 applications to be submitted to the Community Champion is 16 August 2021. However, if funds are depleted before the closing date, the fund will close early. Applicants are advised to check the website to confirm closing dates.

Application forms can be obtained from Asda Community Champions, who are based in local Asda stores. Applicants can use the store locator link on the Foundation website to get in touch with their local store and speak to their Community Champion about their project proposal.

Application forms can be obtained from Asda Community Champions, who are based in local Asda stores. There are two different application forms, one for groups who are government entity organisations and another for groups who are non-government entities. (Guidance notes on completing these forms are available on the Asda Foundation website.)

All applications must be made via the applicant's local Asda Community Champion; applications made directly by organisations will not be accepted by the Foundation.

Decisions will be made within six weeks of application receipt from a Community Champion.

Useful documents & links

Useful Links

Addresses and contacts

For further information on how to obtain this grant locally, please contact the following:

  1. Enquiries
    ASDA Foundation
    Asda House
    Great Wilson Street
    LS11 5AD


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