UK media agencies, creatives and brands can once again access funding to help accelerate and amplify positive environmental messages and behavioural change, through TV advertising.

Established by Sky as part of its campaign to be net zero carbon by 2030, the Sky Zero Footprint Fund will support brands that are committed to driving positive behavioural change and tangible impact towards a more sustainable future.

Open to UK media agencies, creative agencies and brands, the £2 million Fund will support businesses to accelerate and amplify their initiatives to change the world for the better through the influence of TV and advertising.

A judging panel will evaluate entries based on their commitment to a carbon zero future – whether this means showcasing how their business operates in a sustainable way; how their products are built to help reduce their carbon footprint, or how they are inspiring and normalising positive behavioural change amongst their customers to protect the environment.

From the entries, fifteen brands will progress to a live pitch with the judges. The five most impactful and creative ideas will share the £2 million pot of media value. Each business is guaranteed at least £250,000 with the strongest submission securing £1 million for its campaign.

The five winners will be announced in August before progressing with the TV advert production.

Stage One applications must be submitted by 8 June 2022.

How To Apply

2022 stage one deadline: 8 June 2022.

For stage 1, entrants are required to enter online.

Shortlisted entrants will pitch to judges in the summer. By autumn, the £1 million media value grand prize winner will be announced, and winners’ adverts will be revealed.

More details can be accessed on the Sky Media website.