To all businesses engaged with the visitor economy: Accommodation providers,
Attractions, Hospitality, Travel, Tour Guides and Retail.

As part of an exciting new project with product to support the visitor economy,
Carlisle businesses are invited to come along and take part in England Originals
Welcome Training on Wednesday 5 December at Tullie House, Carlisle.

This Autumn England’s Historic Cities launch a new £1.6m initiative to attract more
international visitors to fantastic English cities including Carlisle.

England Originals is a brand-new marketing campaign aimed at US Millennials,
one of the fastest growing consumer groups in international travel. Our aim is to
demonstrate how easy and hassle free it is to take a three or four-day trip by train
into regional England.

We are making it easier to book and plan a visit and increasing the attractor-factor
of our top flight historic destinations by presenting our invaluable heritage assets
through exciting story-telling and augmented reality.

England Originals will benefit tourism businesses located in and around England’s
Historic Cities by upskilling staff and developing product knowledge.

Training is interactive and designed to deliver knowledge and skills in a relaxed and
enjoyable format for front line staff and business owners alike.

Click 'Read More' for details on how to register.